The Kalgoorlie Alcohol Action Project (KAAP) is working to reduce harms associated with excess alcohol consumption in a remote rural mining town, using specifically designed interventions. A 2006 baseline survey found that Kalgoorlie-Boulder has high rates of overall alcohol consumption, binge drinking among both males and females and high levels of alcohol related harm such as antisocial violence and drink driving. Results indicated that women were binge drinking at levels three times the state average, while men were binge drinking at levels equivalent of two times the state average. At the same time there is great resistance by the community towards interventions to reduce alcohol related harm. Despite high levels of per capita alcohol consumption, most respondents in the baseline survey perceive themselves to be moderate drinkers. To try and change community perceptions of moderate drinking and to develop support for local alcohol restrictions, KAAP has decided to use social marketing as a vehicle. Normative change through social marketing has traditionally been achieved with adolescents and college student populations, but KAAP is attempting to target the whole of community with a multi pronged approach using various media campaigns in the local newspapers, radio and TV. Preliminary findings show that the use of media/social marketing is having an affect on the target population. It has assisted in increasing awareness of the project’s aims and objectives, and the community is more aware of current alcohol related issues than prior to the campaign. These results support the notion that social marketing can play an important role in changing community perceptions about alcohol related harms, and assist in making interventions, such as shortening opening hours, more acceptable to the community.